Seung Yong Chung Net Worth 2026: Diane Farr’s Ex-Husband Revealed
While Hollywood loves a good romance, the public is often just as fascinated by the partners who stand just outside the spotlight. For fans of Diane Farr, known for her compelling roles in Numb3rs, Rescue Me, and Fire Country, her personal life has been a subject of quiet curiosity, specifically her marriage to business executive Seung Yong Chung.
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Though their marriage ended in 2020, the story of their union, the cultural bridges they built, and their ongoing commitment to co-parenting remains a powerful narrative. But who exactly is Seung Yong Chung? Far from just being a celebrity spouse, he is a powerhouse in the marketing world, a visionary who helped redefine how brands speak to multicultural audiences.
Quick Bio: Seung Yong Chung
For those looking for a snapshot of the man behind the business, here is his biographical profile at a glance.
| Category | Details |
| Full Name | Seung Yong Chung |
| Birth Year | 1970 |
| Age (2026) | 56 |
| Birthplace | Seoul, South Korea |
| Current Residence | Los Angeles, California |
| Education | Virginia Tech (B.S.), George Washington University (M.S.) |
| Profession | CEO, Cashmere Agency |
| Relationship Status | Divorced (Diane Farr) |
| Children | 3 (Beckett, Sawyer, Coco) |
Who Is Seung Yong Chung?
Seung Yong Chung is a Korean-American entrepreneur and marketing executive best known as the CEO and co-founder of the Cashmere Agency. While he gained public recognition through his marriage to actress Diane Farr, his professional resume is formidable in its own right.
He has spent over two decades shaping how major entertainment and lifestyle brands connect with diverse audiences.
Early Life and Cultural Roots
Born in Seoul, South Korea, in 1970, Seung Yong Chung’s life was defined by a major transition early on. At the age of two, his family immigrated to the United States, settling in the Washington, D.C. area. This move set the stage for a life that would consistently straddle two worlds: the traditional Korean values of his parents and the dynamic, modern American culture he grew up in.
His father, Young Ja Chung, was the president of Intraco Korea, an import-export business, while his mother, Tae Wha Chung, worked as a nurse. This combination of business acumen and service-oriented discipline at home likely influenced Seung’s future career path.
Education: Bridging Finance and Tech
Before he was a marketing mogul, Chung was a dedicated student focused on the intersection of money and technology. His academic background provided the analytical foundation for his creative endeavors later in life.
- Undergraduate: He attended Virginia Tech’s Pamplin College of Business, graduating in 1992 with a Bachelor of Science in Finance.
- Graduate: He furthered his education at George Washington University, earning a Master of Science in Information Systems in 1995.
Career: The Rise of Cashmere Agency
Seung Yong Chung didn’t start at the top. His early career included stints at NextLinx Corporation and Ernst & Young LLP, where he honed his skills in business development and systems implementation. However, his true calling was in the creative sector.
In 2003, alongside Ted Chung, he co-founded the Cashmere Agency in Los Angeles. This wasn’t just another ad agency; it was a firm built on the concept of “Cultural Innovation.”
What Makes Cashmere Agency Different?
The agency was founded on the belief that the “general market” no longer exists that everything is multicultural. By focusing on the intersection of brands and culture, Chung helped steer campaigns for massive clients like:
- Taco Bell
- Netflix
- Adidas
- BMW
Under his leadership, the agency has received massive accolades, including being named Ad Age’s Multicultural Agency of the Year in 2019.
Diane Farr and Seung Yong Chung: A Love Story
The relationship between Diane Farr and Seung Yong Chung was more than just a Hollywood pairing; it was a lesson in cultural navigation and compromise.
How Did They Meet?
The couple met in the early 2000s in Los Angeles. At the time, Farr was an established actress and Chung was building his reputation in the marketing world. Their connection was immediate, but it wasn’t without its hurdles.
In her memoir, Kissing Outside the Lines, Diane Farr candidly discussed the challenges they faced regarding Chung’s parents. Traditional and protective of their heritage, his parents initially struggled with the idea of their son marrying a non-Korean woman. Farr famously recounted a conversation where Chung told her, “You know, this might be a problem for my parents… I am supposed to marry a Korean girl.”
The Wedding: Blending Traditions
Despite the initial hesitation, love and a lot of patience prevailed. On June 24, 2006, the couple married at Rainbow Tarns in Mammoth Lakes, California.
The ceremony was a perfect representation of their commitment to honoring both backgrounds:
- Western Tradition: A classic American ceremony set against a stunning outdoor backdrop.
- Korean Tradition: The inclusion of Paebaek elements and respect paid to elders.
- Spiritual Blend: Five Buddhist monks officiated parts of the ceremony, symbolizing respect for the Chung family’s roots.
Building a Family
The couple wasted no time starting a family, leading to a whirlwind few years of parenting young children. They share three children:
- Beckett Mancuso Chung: Born in 2007.
- Sawyer Lucia Chung: Born in 2008 (Twin).
- Coco Trinity Chung: Born in 2008 (Twin).
Farr has humorously referred to them as “Irish triplets” due to their close age gaps.
The Divorce: Why Did They Split?
After 14 years of marriage, the couple quietly divorced in 2020. Unlike many messy celebrity breakups, this one was handled with extreme privacy. Neither party issued a public statement detailing the “why” behind the split.
However, in a 2024 essay for Elle, Farr offered a glimpse into the emotional landscape of the separation. She wrote about fighting for time with him during the final years of their marriage, trying to schedule romantic getaways to reconnect, only to realize that he was most buoyant when surrounded by the family unit at home.
Ultimately, the drift between romantic connection and domestic partnership led them down separate paths.
Life After Divorce: Where Are They Now?
In the years following their 2020 divorce, both Farr and Chung have moved forward while maintaining a united front for their children.
Diane Farr in 2026
Diane Farr continues to be a force in television. Her role as Sharon Leone in Fire Country has cemented her status as a dramatic heavyweight. She also continues to write, exploring themes of relationships and identity. She has been open about dating post-divorce but has expressed a lack of interest in cohabitating again, cherishing her independence.
Seung Yong Chung in 2026
Seung Yong Chung remains the CEO of Cashmere Agency. As of 2026, he continues to lead the company through an evolving digital landscape, focusing on AI integration in marketing and the next wave of social media trends. He has kept his dating life entirely out of the public eye, choosing to focus on his business expansion and his role as a father.
2026 Net Worth Analysis
Given his position as a top executive in a thriving Los Angeles agency, there is significant interest in Seung Yong Chung’s financial standing. While private figures are rarely disclosed with 100% accuracy, industry analysis provides a strong estimate.
Estimated Net Worth (2026): $20 Million
Sources of Wealth:
- Cashmere Agency Equity: As a co-founder of an award-winning agency with high-profile clientele (Google, Disney, etc.), the valuation of his company is the primary driver of his wealth.
- Real Estate: Chung holds property interests in Los Angeles and potentially Mammoth Lakes, areas known for high property value appreciation.
- Consulting Fees: As a thought leader in multicultural marketing, executive consulting adds to his annual income.
Note: Net worth figures are estimates based on public data regarding business revenue and asset valuation.
Frequently Asked Questions
Is Seung Yong Chung remarried?
As of 2026, there is no public record or announcement indicating that Seung Yong Chung has remarried. He maintains a very private personal life.
How tall is Seung Yong Chung?
Seung Yong Chung is approximately 6 feet 3 inches (191 cm) tall.
Does Seung Yong Chung have social media?
He maintains a low profile on public social media. While he has a LinkedIn profile for professional networking, he does not have active, public Instagram or TikTok accounts for personal use.
What is the Cashmere Agency known for?
Cashmere Agency is famous for “Cultural Innovation.” They specialize in marketing that bridges the gap between major corporate brands and diverse, multicultural communities, particularly in the music and entertainment sectors.
How old are Seung Yong Chung’s children now?
In 2026, his son Beckett is approximately 19 years old, and his twin daughters Sawyer and Coco are approximately 18 years old.
Did Diane Farr’s book talk about Seung Yong Chung?
Yes. Her book Kissing Outside the Lines (2011) is a comical and poignant memoir about their interracial romance and the challenges of gaining his family’s acceptance.
What happened to Diane Farr’s marriage?
Diane Farr and Seung Yong Chung divorced in 2020. Farr has cited a disconnect between romantic needs and domestic partnership as a contributing factor.
What is Seung Yong Chung’s ethnicity?
He is Korean-American. He was born in South Korea and immigrated to the US as a toddler.
Where does Seung Yong Chung live?
He currently resides in Los Angeles, California, where his business is headquartered.
Are Diane Farr and Seung Yong Chung on good terms?
Yes. Both parties have indicated they are amicable co-parents. Farr has shared posts about spending holidays together as a family unit even after the split.
Conclusion: A Legacy Beyond Hollywood
Seung Yong Chung may have entered the public eye via the red carpet, but his legacy is firmly rooted in the boardroom. As the CEO of Cashmere Agency, he has influenced how we see commercials, social media campaigns, and brand partnerships today.
His story is one of the American Dream, an immigrant who rose to the top of the competitive marketing industry. While his marriage to Diane Farr has ended, their successful co-parenting and mutual respect serve as a model for modern families.
As we move through 2026, Chung continues to be a quiet but powerful force in the business world, proving that you don’t need to be in front of the camera to make a lasting impact.
